The Rise And Rise Of Chinese Smartphone Players In India
Indian smartphone OEMs such as Micromax, Intex, Lava and Karbonn used to dominate the Indian smartphone market during 2013-2014. For example, according to IDC’s Q2 2013 report, Micromax was the second largest smartphone manufacturer with 23% market share while Karbonn was third largest with 13% share. Things have changed dramatically in the years that have followed, Karbonn is no longer relevant and isn’t present amongst the top 5 smartphone manufacturers in India as of the latest quarter, meanwhile Canalys has reported that Micromax has lost the No....